architecture / branding 

The identity and concept of the new McCANN Madrid canteen-bar space has the possibility of transforming and evolve. It will be a place that invites one not only to enjoy a meal but also to get inspired. This bar has to nurture with stimulus both this parallel world and people who interpret it from the architectural point of view as well as from its identity. That is why the bar has no fixed name or it has a different one day by day. According to the occasion, users will be the ones giving it an identity. 

Project: Estudio Montevideo

Location: Madrid, Spain

Year: 2016

Area: 511 m2


Gabriela Jagodnik

Marco Ferrari

Ramiro Veiga

Pablo Dellatorre


Associated Studio: Pablo Dellatorre

Design: Selene Vega, Sofía Faur

Branding: NMAM, Clara Quinteros

Renderer: Aldo Scagliarini